Evolv Technology Names Palo Alto Networks Executive Dana Loof as Chief Marketing Officer

Cybersecurity veteran brings track record of successfully developing world-class brands for hyper-growth disruptors

WALTHAM, MA, January 27, 2021 – Evolv Technology, the world’s leading provider of artificial intelligence (AI)-based touchless security screening systems, today announced the appointment of Dana Loof as chief marketing officer (CMO), reporting to Peter George, Evolv Technology’s chief executive officer (CEO).

In this new position for the company, Loof assumes worldwide responsibility for all Evolv Technology marketing and communications initiatives. The 25-year industry marketing veteran brings a stellar track record in launching innovative and disruptive infrastructure technologies and building category leaders.

Loof joins Evolv Technology from Palo Alto Networks, where she most recently served as vice president of marketing for Europe, the Middle East and Africa (EMEA). In addition to Palo Alto Networks, she has held key marketing roles at eVault (acquired by Seagate), Veritas (acquired by Symantec) and Oracle.

The world’s pioneer and market leader in AI-based touchless security screening systems, Evolv Technology recorded 100 percent growth in 2020. Highlights include record sales to some of the world’s top brands, new strategic partnerships, and adding growth equity from blue-chip investors. Evolv Express® is deployed worldwide and has been used to screen more than 50 million people – second only to the U.S. Department of Homeland Security’s Transportation Security Administration (TSA) in people safely screened.

“Evolv’s rise to leadership in the security screening industry demanded that we hire a marketing leader equal to the company’s potential and rapidly expanding market reach,” said Evolv Technology CEO Peter George. “Dana’s experience and leadership will play a pivotal role, helping an enormous marketplace understand the clear, demonstrable advantages our touchless security systems provide.”

“The twin threats of gun violence and a world challenged by the COVID pandemic mandate new approaches to delivering safety and a sense of well-being for our most important private and public venues,” said Evolv Technology CMO Dana Loof. “By harnessing our technical innovations in sensors and AI to overcome the widely recognized deficiencies of outdated security screening products, Evolv enables ticketed venues, workplaces, schools and other public-facing organizations to vastly improve their ability to keep their customers, employees, guests, students and staffs safe and to rapidly and more naturally enter venues. It’s exciting to join such a talented and respected team with such a clear and compelling mission.”

Following its rapid growth, Evolv Technology earlier this month announced the appointment of Eric Pyenson as general counsel, who previously served as vice president and general counsel of the VMware Carbon Black Security Business Unit. The company also named A.J. De Rosa as chief revenue officer (CRO), who previously served as CRO with Orbital Insight.

Evolv Technology is leading the digital transformation of physical security, one that is touchless and addresses the new normal threat of pandemic viruses as well as concealed weapons. Using AI software and powerful sensors, Evolv Express can screen up to 3,600 people per hour – 10 times faster than legacy approaches such as metal detectors, hand wands and manual inspections. The system enables social distancing at entrances and other security checkpoints while minimizing person-to-person interaction—requiring no stopping, no emptying of pockets or removing bags. People being screened simply walk through naturally, alleviating potential crowding and long lines while greatly reducing contact between guests, employees and security staff.

In use at hundreds of outdoor entertainment venues, cultural landmarks, corporations,  warehouses, schools, hospitals, stadiums and large-scale events worldwide, Evolv Technology’s customers include Six Flags Entertainment Corporation, L.L. Bean, Wynn Las Vegas, Oakland International Airport, two South Carolina school districts, Hersheypark, Set Jet, the Biltmore Estate and the Pittsburgh Symphony Orchestra. By using Evolv Express, organizations optimize the performance of their security teams while reducing screening expenses by as much as 70 percent.

 

About Evolv Technology  

Evolv Technology is the pioneer and world’s leading provider of touchless security screening systems that enhance safety without sacrificing the visitor experience. Built on top of its Cortex AI™ platform, the company provides an array of AI-based touchless screening technologies for weapons detection, identity verification and health related threats.

Led by a team of security industry leaders with a track record for delivering first-to-market products, Evolv’s investors include Bill Gates, Florida Governor Jeb Bush’s firm, Finback Investment Partners, DCVC, General Catalyst Partners, Lux Capital, SineWave Ventures and STANLEY Ventures. The company’s partners include STANLEY Security and Johnson Controls. Evolv Express has earned industry accolades such as the 2020 Edison Awards™, two Campus Safety 2020 BEST Awards, Campus Security & Life Safety magazine’s Secure Campus 2020 Awards and Best Places to Work by Inc. Magazine and Built in Boston.

For more information, visit https://evolvtechnology.com

 

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PR Contacts:

Evolv Technology
Julie Zomar
media@evolvtechnology.com
(781) 374-8100

CHEN PR for Evolv
Jennifer Torode
jtorode@chenpr.com
(781) 672-3119

 

Evolv Technology and Evolv Express are registered trademarks or trademarks of Evolv Technologies, Inc. in the United States and other jurisdictions.

Copyright © 2020 Evolv Technologies, Inc.

Data and Simulation Are Rebuilding the World

Bilal Zuberi, Partner at Lux Capital, tells Evolv Technology Co-Founder Anil Chitkara about some of his group’s latest investments and the trends he sees being relevant in the technology and automation spaces based on learnings from CES.

Evolv Technology Expands Executive Team as Company Accelerates Growth Following Record Year

AI-based Touchless Security Screening Leader Adds C-suite Industry Veterans from VMware Carbon Black and Orbital Insight

WALTHAM, MA, January 13, 2021 – Evolv Technology, today announced the appointments of a pair of executives with proven track records for guiding high-growth digital technology companies into global market leaders. Eric Pyenson joins as general counsel from VMware Carbon Black and A.J. De Rosa as chief revenue officer (CRO) from Orbital Insight.

Evolv just completed its most successful year since being founded in 2013. Scaling operations across all functions, the company is the world’s first and only commercially successful provider of artificial intelligence (AI)-based touchless security screening systems. Evolv Express® is deployed worldwide and has been used to screen more than 50 million people – second in numbers only to the U.S. Department of Homeland Security’s Transportation Security Administration (TSA).

Pyenson is a veteran technology industry lawyer and management executive with broad private and public company experience, including managing multiple initial public offerings (IPOs) and strategic transactions, as well as building respected in-house legal teams. He joins Evolv as general counsel from VMware Carbon Black, where he served as vice president and general counsel of the Carbon Black Security Business Unit following VMware’s $2.1 billion acquisition of Carbon Black in 2019. Previously, as Carbon Black’s general counsel and a member of the executive team, he helped lead its $175 million IPO in 2018. He also served in a similar role with A123 Systems, which had one of the most successful IPOs in the clean technology sector. Notably, he has significant international and security experience serving the U.S. government on counterterrorism matters earlier in his career.

As Evolv’s new CRO, De Rosa is responsible for all sales, business development, customer success and strategic partnership initiatives. Most recently, he served as CRO at Orbital Insight, where as head of all client-facing operations, sales, customer success and marketing efforts he helped the company to establish a global leadership position in the geospatial analytics sector. With expertise in advanced sensors, data analytics, SaaS-based models and sales optimization methodologies, he brings to his new role more than 25 years of experience scaling global sales organizations, building strategic relationships and driving customer success. Earlier in his career, as senior managing director and co-head of global sales at Eze Software Group, he built a team that grew annual sales in excess of $100 million.

“We’re living in chaotic, stressful times and having a sense of safety has never been more important,” said Evolv Technology CEO Peter George. “Evolv identified early on that human security had to be fundamentally rethought in order to provide substantially better outcomes – capable of addressing known threats as well as risks that would inevitably present themselves in the future. By combining our vision with advanced technologies, we’re leading that digital transformation. We’re thrilled to welcome Eric and A.J. to the team. They’ll play important roles as we accelerate our growth and keep even more people safe around the globe.”

Evolv is leading the digital transformation of physical security, one that is touchless and addresses the ‘new normal’ threat of pandemic viruses as well as concealed weapons. Using AI software and powerful sensors, Evolv Express can screen up to 3,600 people per hour – 10 times faster than legacy approaches such as metal detectors, hand wands and manual inspections. The system enables social distancing at entrances and other security checkpoints while minimizing person-to-person interaction—requiring no stopping, no emptying of pockets or removing bags. People being screened simply walk through naturally, alleviating potential crowding and long lines while greatly reducing contact between guests, employees and security staff.

In use at hundreds of outdoor entertainment venues, cultural landmarks, corporations,  warehouses, schools, hospitals, stadiums and large-scale events worldwide, Evolv’s customers include Six Flags Entertainment Corporation, L.L. Bean, Wynn Las Vegas, Oakland International Airport, two South Carolina school districts, Hersheypark, Set Jet, the Biltmore Estate and the Pittsburgh Symphony Orchestra. By using Evolv Express, organizations optimize the performance of their security teams while reducing screening expenses by as much as 70 percent.

 About Evolv Technology  

Evolv Technology is the world’s leading provider of touchless security screening systems that enhance safety without sacrificing the visitor experience. The company’s latest product, coupled with a thermal imaging package, spots concealed weapons and potential virus infection threats using advanced digital sensors and artificial intelligence that is highly accurate, discreet and delivers significantly more throughput than older, analog technologies. Evolv Express® has earned industry accolades such as the 2020 Edison Awards™, two Campus Safety 2020 BEST Awards, and Campus Security & Life Safety magazine’s Secure Campus 2020 Awards.

Led by a team of security industry thought leaders with a track record for delivering first-to-market products, the company holds numerous patents. Evolv’s investors include Bill Gates, Florida Governor Jeb Bush’s firm, Finback Investment Partners, DCVC (Data Collective), General Catalyst Partners, Lux Capital, SineWave Ventures and STANLEY Ventures. The company’s partners include STANLEY Security and Johnson Controls. For more information, visit https://evolvtechnology.com.

 

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PR Contacts:

Evolv Technology
Jeff Whatcott
media@evolvtechnology.com
(617) 209-9926

CHEN PR for Evolv
Jennifer Torode
jtorode@chenpr.com
(781) 672-3119

Evolv Technology and Evolv Express are registered trademarks or trademarks of Evolv Technologies, Inc. in the United States and other jurisdictions.

Copyright © 2020 Evolv Technologies, Inc.

Survey Shows Fast, Reliable Screening is Crucial to Bringing Back Live Events

The Harris Poll survey shows event-goers are just as concerned about physical safety as COVID protection – and not satisfied with traditional metal detectors.

While these days we all yearn to return to some semblance of normal life, most aren’t going to feel comfortable returning to concerts, sporting events and the like for several months after the pandemic has subsided. The reluctance largely has to do with screening methods that, while necessary and welcome, create lines and crowding that are unacceptable to large swaths of would-be event attendees.

This is one finding from a survey of more than 500 people who attended a concert, sporting event or other live, ticketed event in 2019. Conducted by The Harris Poll in mid-Sept. through early October 2020, the survey made it clear attendees want to see both adequate COVID-related measures in place as well as traditional safety precautions such as metal detectors – but without the lines. It’s a result that should have sports teams, event producers and venue facility managers looking for new ways to make attendees feel comfortable with screening processes while greatly increasing their efficiency and effectiveness.

Social distancing is top of mind

Survey respondents made clear they’re more comfortable returning to events such as conferences, workshops and conventions where social distancing is more easily accomplished and enforced. On average, respondents said they’d be comfortable attending such events within two to three months after federal, state and local restrictions allow (see Figure 1). For events that are generally more crowded, like concerts and sporting events, the median was four to six months.

Figure 1

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That finding is consistent with The Harris Poll’s ongoing COVID-19 Tracker surveys, said Erica Parker, Managing Director at The Harris Poll, who recently joined me for a webinar to go over the results.

“It’s clear from that kind of data that it’s a bigger lift to get people to ticketed events,” as compared to dining at a restaurant or returning to the office, she said. “Venue and facility managers are going to need to do some work to restore public confidence and get people back and feeling comfortable doing these activities.”

Part of the issue is, unlike some workers and school-aged children, consumers have the luxury of simply opting not to go to events. They can also be choosier about the protocols in place before they’re willing to return.

Safety concerns run deeper than COVID

What’s more, it’s not just COVID-19 that has folks concerned. While 81% of survey respondents said they are concerned or very concerned about the pandemic, other issues garner the same or even more concern:

  • Mass shootings: 83% concerned or very concerned
  • Street crime – 82%
  • Protest-related civil unrest/violence – 81%
  • Terrorism – 72%

81% of event attendees are concerned about COVID-19 but even more are concerned about mass shootings (83%) and street crime (82%).

Nearly three-quarters of respondents (71%) believe crime has increased over the past year. In the Midwest, the figure is 79% vs. 63% in the South. Residents in rural areas are likewise more likely to think crime is on the rise, 82% vs. 62% for suburbanites.

All this adds up to 69% of respondents believing the risk of violence in public spaces is higher than it was a year ago. Nearly 3 in 10 respondents (28%) say it’s unsafe to go out in public. That’s especially true in the Northeast (35%) but far less so in the Midwest (18%).

69% of respondents think the risk of violence in public spaces is higher than a year ago. Nearly 3 in 10 say it’s unsafe to go out in public.

Against that backdrop, it’s not hard to understand why 79% of survey respondents either agree or strongly agree that screening makes them feel more comfortable at events. This is the case even though they cite numerous problems with traditional screening measures, from lines that slow the process and make social distancing impossible to relying on fallible human intervention (see Figure 2).

Figure 2

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On the other hand, respondents clearly appreciate efforts to make screening safer and more efficient post-pandemic. Asked how likely they are to return to a venue that has various features in place, 86% said they were somewhat or strongly likely to visit venues that have hand sanitizer stations and touchless screening in place along with plexiglass shields (85%). Other desirable features include:

  • Walk-through body temperature measurements: 84%
  • Social distancing floor markings: 84%
  • Mandatory face masks: 81%
  • Handheld thermometer checks: 79%

Protecting venues

Traditional metal detector screens, which require attendees to empty their bags and pockets, and potentially be subject to a pat-down, still induce more positive than negative feelings. But the negatives are significant.

Asked how this type of screening would make them feel, 75% said “calm” but nearly a third (32%) said “anxious.” And while 73% said it would make them “confident,” more than one in five (21%) said they’d be “fearful.” Nearly three-quarters (74%) said the screening would make them feel “satisfied” but 30% said they’d be “irritated.” Anxious, fearful and irritated is no way to enjoy an event.

Respondents were also asked what risks they would be willing to accept during a mid-pandemic screening process. The answers point to more challenges for venue operators and managers, as attendees will not tolerate use of outdated technology (61%), slow or inefficient screening processes (58%), false positives, meaning mistaking a harmless item for a weapon (52%), and even the possibility of human error (50%). 

Perhaps most telling, nearly two-thirds of respondents (63%) said they would simply not join a line in which people were not socially distancing. Think about that: it means someone has a ticket to an event, gets to the venue, sees a line that violates social distancing guidelines and decides to forego the event.

“When you think about the intersection of COVID and metal detector screening, and the fact that it can create long security lines, [event attendees are] not interested in that,” The Harris Poll’s Parker said. Newer technology can make a difference, though. “We find that 87% are likely to return to facilities and venues if there was a touchless security screening,” she said.

The vast majority of respondents (87%) say they are likely to return to facilities and venues if touchless security screening is in place.

That makes sense because newer touchless security screening systems create an altogether different experience. There’s no need to empty pockets, because the system can detect items that are in your pockets and differentiate, say, a gun from a metal keychain or phone. By the same token, you can carry bags through the screening system; there’s no need to empty them out. The systems are reliable enough that there are far fewer false positives, which means there’s almost no need for pat-downs.

All of these attributes contribute to another big advantage of touchless systems: they’re much faster. Evolv Express, for example, uses artificial intelligence and advanced sensors to screen up to 3,600 people per hour, about 10 times faster than legacy metal detectors.

New workplace requirements

The Harris Poll makes clear that while COVID-19 is a top concern for event attendees, their physical safety is just as important. But given the COVID requirements for social distancing, it’s equally clear that we need to investigate new ways to keep attendees safe and secure.

Consumers will appreciate facilities that implement a touchless approach, given 79% agreed that knowing everyone is screened upon entering a venue makes them more comfortable. And nearly three quarters (74%) agreed that metal detection systems make it impossible to socially distance while in line.

With a system like Evolv Express, you can get ahead of the curve and ensure potential attendees you value their safety, putting them more at ease – and more likely to attend your events. Click here to learn more.

Watch Digital Threshold Live Episode 3 here:

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Download our infographic for additional statistics.

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Whitepaper: How Physical Security is Crucial to Worker Well-being in Large Facilities

Summary

While effectively dealing with COVID is top-of-mind for facility managers at large workplaces, a Harris Poll survey commissioned by Evolv Technology indicates concern over physical threats are just as or even more concerning. And, the survey makes clear that, while workers welcome screening measures to promote safety, if such measures create lines and crowding, they simply won’t be acceptable in the COVID era.

Download Now

Fill out the form to download this report to learn more about worker sentiment regarding COVID, mass shootings and their physical safety in the workplace.

A Look Back at How We “Evolved” in 2020

While last year was filled with an abundance of sadness, uncertainty and civil unrest, it’s important not to overlook accomplishments and successes. As we put our 2021 plan into motion, I’d like to highlight the key awards, news coverage, launches, customer achievements and key lessons from 2020 that have set us up for an outstanding 2021. But first, I’d like to say how grateful we are for our customers and partners; you continue to put your trust and confidence in us to keep your visitors and employees safe.

January…Making Strategic Moves for the Year Ahead

At the beginning of 2020, Evolv made several strategic moves to scale operations and meet the unprecedented demand for free-flow weapons screening by raising 0 million in growth capital from former Florida Governor Jeb Bush and others, promoting Peter George to CEO and expanding our research, development and productization efforts led by Co-founder Mike Ellenbogen. 

Little did we know that those moves would help us keep our doors open through the pandemic and establish our market leadership among security screening companies worldwide, setting us up to assist venues and facilities to safely reopen throughout the year. As 2020 momentum was building, we were recognized as a great place to work, honored as one of Built in Boston’s prestigious Best Small Companies to Work for in 2020.

February…Working Towards our Mission of Making it Safer to Learn

One month into the year, we took huge strides in living our mission of making it safer to learn by partnering with two South Carolina school districts who installed Evolv’s AI-based, free-flow weapons-detection systems. Taking proactive measures to keep students safe was paramount for both school districts, given the increasing frequency of school shootings and related incidents. Dr. Mark Smith, Director of Student Services and Safety at Spartanburg 6, the first school in the nation to use Evolv’s AI-based free-flow weapons detection system stated, “We wanted to incorporate security technology not because we had any incidents, but because we wanted to ensure we never have one. I’d been researching security strategies and next generation technologies searching for a solution that delivered optimal security while providing a welcoming, non-prison-like environment for everyone on campus. I’d been coming up short until I discovered Evolv. They checked all the boxes.” As much as that statement meant to us, the most meaningful moment of the deployment was having a student walk over after the initial installation and say, “thank you, I finally feel safe.” That’s why we do what we do. It was Spartanburg’s ability to see beyond “the norm” that set all of this in motion and established a new baseline of security for schools across the nation.

March… Unprecedented Achievement for Evolv…and the Pandemic Took Hold

Just weeks after launching Evolv Express® in school districts, and as the pandemic sadly began to spread, we were honored for outstanding campus security services and products, by being recognized by Campus Security & Life Safety with a Platinum Perimeter Protection and a Gold Screening Equipment 2020 Secure Campus Award. One week later, as we settled into our “work from home” routines, we were awarded the world’s most revered innovation award, a Gold 2020 Edison Award in the Threat Defense and Security Category.  Winning an award of this caliber against elite competition worldwide was a true honor for everyone at Evolv.

April…Regrouping and Re-Engineering to Address the Pandemic Health Threat

In April, as all non-essential businesses shut down, or started to find a “work from home” rhythm, we saw a massive increase in factory worker hiring and an increase in uncertainty, civil unrest and the start of ongoing violence. We also saw a shift in security threats.  No longer were CSOs and COOs worrying solely about weapons as threats, now they had to worry about health threats as well.  Our executive team was refining our strategy, while engineering and product management started reshaping our roadmap. Security screening as we knew it was probably changing forever, and our solution was more important now than ever before.

While it would have been so easy to become stuck in what we coined, “the COVID fog”, our employees rallied together, hunkered down and worked even longer hours to serve our customer mission globally and sustain manufacturing.

First on the list for our updated product roadmap was to evaluate and build an add-on thermal imaging package to help venues and facilities spot individuals with elevated skin temperature who might be possible health threats. While our support team managed calls assisting venues with reallocating systems to different locations, our marketing team developed a customer spotlight program to drive awareness and business to customers online, and our Customer Success Team established a Best Practice program for customers, setting up customer meetings to field questions, help share trends and lessons learned across industries as everyone worked together to keep our various communities safe. And while the teams were hard at work, working remote and assisting customers meet the new security demands, we were honored by the Tech Tribune as a 2020 Best Tech Startup in Waltham

May…Time for Adaptive Recovery

Throughout the uncertainty of the pandemic, we continued to be surprised and honored, and in May we earned a spot on Inc. Magazine’s 2020 Best Workplaces List, where they recognize successful businesses that value company culture, offer standout worker benefits and prioritize employee well-being. This award helped shine a light on why we all love working for Evolv…it’s a family and we all are driving towards the mission of keeping people safe. Our customer partnerships are an extension of that family, and we knew we had to do everything possible to help venues and facilities adapt and recover. We were lucky enough to be able to call on one of our Advisors, Juliette Kayyem, to host an hour-long webinar discussing the adaptive recovery process for schools, workplaces and ticketed venues.  She was able to offer hundreds of venues and facilities strategic guidance into how to adapt and recover during this unprecedented time.

June…Reopening America with Touchless Security Screening

Since the launch of Evolv Express, interest in the free-flow, respectful, fast screening had been strong.  What we hadn’t focused on until the pandemic was its “touchless” capability. Because Express offers free-flow screening, and drastically reduces the need for secondary screening, we realized that Express was the only screening solution out there that enables social-distancing at entrances while still screening people as they walked in the door.  And, in June, we were grateful to help reopen some North American sites with touchless security screening starting at Six Flags locations nationwide, Set Jet and several others.  Together we were reimagining security in the recreation space.

What once was a “nice-to-have”, was now an imperative. People refuse to be touched. People cannot and will not stand in lines. And, Express was and is the one solution that enables safe screening at a distance. It was an ‘Aha!’ moment for all of us…

July…Taking the Temperature on Thermal Imaging as Touchless Screening Demand Surges

As customers such as Georgia Aquarium, Six Flags Theme Parks and others reopened throughout the summer with Express systems in place, we saw a demand surge for touchless security screening. We also were hearing of many other new security tactics and operations solutions enabling touchless guest experiences that were being adopted by our customers. We called upon Anthony Rivera from Georgia Aquarium and Todd Fasulo of Wynn Resorts, to host the webinar “It’s Time to go Touchless”. Their years of experience in both security and hospitality left us with a number of important takeaways, including: 1) Adopt a culture of relentless innovation; all things can be improved upon; 2) Think “five-star experience” as you approach every step of your guest, visitor or employee journey; and 3) Engage your full leadership team, ensuring public safety AND public health are organization-wide strategic imperatives.

In keeping with the notion of “going touchless”, Evolv was thrilledto launch our thermal imaging package for Express. Venues and facilities could now screen for both weapons and elevated skin temperature in an integrated,touchless fashion ensuring safe screeningfor all involved.

August…A Global Partnership is Announced and Cultural Institutions Begin to Reopen

In August, we announced a global partnership with STANLEY Security, the world’s second-largest electronic security company. As a result, organizations receive unparalleled expertise and the full spectrum of value-added services from the two combined companies. Shortly after our partnership was announced, we were honored by Campus Safety Magazine with the Campus Safety Best Electronic Systems Technologies (BEST) award for the “Inspection & Detection Equipment” category. As CEO Peter George stated, “As classrooms begin to reopen, public officials, administrators and security professionals alike share a commitment to do so safely. Keeping people safe is Evolv’s core mission and we’re honored to be recognized by Campus Safety magazine’s 2020 BEST awards for the tremendous value Evolv Express brings to campuses nationwide.”

Just as schools were beginning to reopen and find a “new normal”, so too were museums and cultural institutions, such as those in New York City. Our customer success team spent the month working with customers like The Metropolitan Museum of Art, the American Museum of Natural History and several others to ensure a smooth and safe reopening.

September…A Golden Ticket to Safety and the Rise of the Digital Threshold

In September our teams were now in full swing working with customers nationwide as they slowly and carefully reopened, several of which were proudly showcasing new attractions, exhibits and entrances. One such customer was Hersheypark, who used the shutdown time to finish rebuilding a brand new entrance for a better customer experience including the incorporation of touchless screening to eliminate the need for person-by-person manual bag checks. With metal detectors, it typically took the park four to five seconds per person for screening, regularly followed by hand searching of bags or other personal items, so not only was this a welcomed change by park guests, but the park’s security professionals emphasized how easy it was to learn and use the system while optimizing their staff resources.

As mentioned earlier, Six Flags also updated their entrances, in fact, they won an Amusement Today Golden Ticket Innovation of the Year Award for their entrance improvements which included incorporating Evolv Express for park guest screening.

By mid-September, we had spent months talking to customers, analyzing market trends and watching nationwide violence and civil unrest hit new highs. We used that newly found knowledge coupled with expertise in both the physical and digital security spaces to build a new vision, one where the physical and digital security realms merge, and our CEO published “The Rise of the Digital Threshold” piece illustrating our thoughts on security of the future.

Tied to that new vision, we launched a webcast series called Digital Threshold Live where Co-founder Anil Chitkara talks with security, operations and guest experience professionals about emerging trends, lessons learned and so much more.

October…The Current Threat Environment and Reopening Safely

Kicking off the month of October, we held our first episode of Digital Threshold Live. In the first episode, Anil talked about safely reopening New York’s premiere arts venues with Keith Prewitt, Chief Security Officer for the Metropolitan Museum of Art, Lisa Schroeder, Director of Finance, Performance and Campus Operations for the Lincoln Center for the Performing Arts, and Thomas Slade, Senior Security Director for the American Museum of Natural History.  

Our second episode was held three weeks later where Anil sat one-on-one with Managing Director of Corporate Safety and Security for Hershey Entertainment and Resorts, Jason White, to discusstrust and confidence being the foundation of delivering an exceptional visitor experience. In each of these episodes, Anil and the guest speakers covered a variety of topics related to public safety, public health, the customer journey and the path back to normal.

Mid-way through the month, we proudly sponsored Counter Terror Business’ CTB365 event where our European Sales Director, Nathan Bailey, gave a virtual keynote presentation around “the current threat environment and the need for layered security strategy”, and then Co-founder Anil Chitkara joined esteemed security professionals and advocates in the finalPanel Discussion & Round-upfeaturing: Philip Ingram, Figen Murray, Rick Mounfield, Paul Jeffrey, Gary Simpson and Nick Aldworth.

While a majority of outdoor ticketed venues were finding ways to reopen throughout the summer and fall, many of our beloved performing arts venues, stadiums and indoor arenas were unfortunately dealing with a different situation. Many sports venues allowed the games to take place, but they were without fans and most of their employees, such as Manchester Arena. For some performing arts venues, opening up was highly dependent on location. For instance,Omaha Performing Arts Venuewas able to reopen in October after installing Evolv Express as their new security scanners to eliminate close contact between employees and attendees and changing to cashless transactions.

Others, such as Lincoln Center for the Performing Arts, created an online community for arts lovers to enjoy music and live performances virtually in what they call “Lincoln Center at Home”. Others took innovation and “thinking outside the box” to a new level. Dr. Phillips Center decided if people can’t be inside to see the performances, they’d bring the performances outside to the people. And, in October they announced their new series “Frontyard Festival”, an all-new outdoor, six-month long festival for downtown Orlando that started in December. Front Yard Festival features live entertainment in a safe, socially-distanced environment, using Evolv Express as part of their security operation.

November…Time for Research

While we are in constant communication with venues and facilities throughout the world who provide a wealth of anecdotal information, we were thirsty for formal data.  To help venues and facilities with their planning assumptions for 2021, we decided it was time for market research. With Harris Insights we embarked on a survey. This Harris Poll was conducted online with more than 1,500 American adults who have a personal stake in the security screening experience: consumers who attended ticketed events in 2019 (n=506), parents of school-aged children (n=712), and workers at large factories, warehouses and distribution centers (n=504). Anil and Erica Parker, managing director at The Harris Poll, reviewed these research results and discussed the implications for workplaces, schools, ticketed venues and other facilities in mid-November in Episode 3 of Evolv’s Digital Threshold Live webcast series.

December…Putting a Bow on 2020

In the beginning of the month, Mahesh Saptharishi, CTO at Motorola Solutions, joined Anil in Episode 4 of Digital Threshold Live: “Why Technology Convergence in the Digital Threshold Matters” to talk about the technological possibilities at the intersection of sensors and AI, exploring the business drivers, the technology and ultimately the effect on humans. He told us that “Machine learning are the core algorithmic capabilities that power AI,” and with regards to physical security, “when cameras, or when systems, see things, detect objects or respond to what the objects are doing in the scene, that is artificial intelligence, but that ability to detect and the ability for that system to adapt to the environment is powered by machine learning algorithms.”

In December we received three honors. Frost & Sullivan recognized Evolv with the2020 North American Technology Innovation Leadership Awardfor Evolv Express™ publishing a full industry report. BostInno named us one of Boston’s hottest startups with anInno on Fire 2020 Blazer Award; and we were awarded a2020 Platinum ‘ASTORS’ Homeland Security Awardfrom American Security Today.

To tie a bow around what we learned from 2020 and put it to work in 2021, Anil welcomed Courtney Adante, President and Security Risk Advisor, and Jonathan Wackrow, Managing Director and Global Head of Security from Teneo, a global CEO consulting and advisory firm to join him for Digital Threshold LiveEpisode 5 – Resilience Is A Competitive Necessity: Learnings From 2020 And Considerations For 2021. Resilience is central, it’s an organization’s ability to respond, recover and rebound, and the challenges of 2020 have made it abundantly clear that resilience planning is critical.

Looking Ahead to 2021

Throughout the year, several themes emerged among our customers and their industries: 1) touchless solutions are the key to building confidence and customer reengagement; 2) sharing lessons learned across institutions and venues within one’s industry is a true treasure; 3) a layered security strategy is the only way to adapt and recover from any tragic event; and 4) the security landscape and the CSO’s role has changed forever.

As we move into the second week of 2021, I hope you and your organization are able to use what we’ve learned to build a more robust security infrastructure and customer experience for 2021.  We look forward to our continued partnerships and for those who haven’t yet reached out to have a conversation, I’m only an email or phone call away. And, don’t forget to check back periodically for the latest Digital Threshold Live event.

Cheers, here’s to a successful and safe 2021, and thank you for entrusting us with your safety.

Simplicity is in the Details: Addressing the Deep-Tech Challenges of the Digital Threshold

A conversation between Evolv Technology’s Founder and Head of Advanced Technology Mike Ellenbogen and Chief Scientist Alec Rose.

Evolv Technology started as a small team with a clear mission: return confidence and peace of mind to people visiting public spaces by changing the paradigm of how security professionals can assure venues are safe from the most serious threats without compromising visitor experience. While this mission was created during ongoing and escalating terrorist threats and attacks, it was well before our current global pandemic environment. But it has never been more relevant or more prescient. According to the recent Harris Insights poll, “Consumer Sentiment – Advancements in Security Screening,” the pandemic has only served to heighten consumer, employee, and visitor expectations and safety and security awareness when it comes to work, travel, shopping, entertainment, and general interactions.

It is this core mission that has attracted innovative people like Chief Scientist Alec Rose to Evolv. According to Alec, he was “doomed from the get go” when it came to math and, later, physics. He grew up with a math teacher mother and electrical engineer father and solved “fun mental math problems” from a young age. His path to Evolv, and developing complex algorithms to solve the basic idea of keeping people safe while they do their ordinary things, seemed destined.

I sat down with Alec to understand what drives him to solve the big deep-tech challenges of the space we call the digital threshold.

Mike Ellenbogen: What brought you to Evolv?

Alec Rose: I always found math fun and interesting, but I needed a real problem to apply it to. Physics was that pathway because it’s about fitting the simplest possible model to a complex problem. I definitely see myself as a physicist—I love it and am always looking for a new piece of the puzzle to learn and new tools to apply. I studied physics in college. From there I got my electrical engineering PhD degree at Duke, although even then I did everything I could to take all my courses out of the physics department to stay close to math and theory.

At Duke, I worked with Professor David Smith who was developing metamaterials for millimeter wave imaging. You and Anil (Evolv co-founder Anil Chitkara) had been following David and his work and started Evolv to essentially commercialize this work. Through this, I met you both. One thing led to another and I became Evolv’s Director of Advanced Development in 2013 and then Chief Scientist in 2020. The evolution of my role here has allowed me to blend my desire to distill a complex problem down to the simplest possible model, with the goal of keeping people safe in a non-intrusive way.

Mike: How are you able to blend these to address the deep-tech challenges of the digital threshold?

Alec: I’ll never forget one of the first things I learned in my college Intro to Physics class. We were presented with a seemingly complex problem: what happens when a horse gets struck by lightning? To break it down, our professor instructed us to start with the assumption that the horse is a giant metal sphere, because we know how to solve for this simplification. There’s no need to get bogged down by the microscopic details. Instead, always try to distill the problem down to its simplest form to get a tangible, actionable answer. I use this as a guiding principle every day at Evolv.

My graduate work was in electromagnetics and specifically the area of metamaterials, which is essentially a toolbox of solutions for creating artificial composites to solve different problems. If we wanted to bend light a particular way, if we wanted to make a particular antenna, there was a tool in the toolbox for that. I initially joined Evolv to be the “metamaterial specialist.” But I wanted to go beyond that because I was always driven by that horse analogy—to distill the most critical problems we are faced with in the digital threshold down to their simplest form and solve for that.

My path at Evolv expanded from metamaterials, to millimeter wave imaging, to reconstruction techniques within imaging—how do we consume and analyze reams of radar data, for example, to create a semblance of a person and the guns that a person might be carrying? From there, my focus quickly moved to the world of automated threat detection and computer vision. While much of my focus is now on algorithms, sensors, and their interface, as well as machine learning, I never stray too far from electromagnetics.

Mike: Venue and facility thresholds are the spaces where someone goes from being an outsider, an unknown, to a person who’s either a trusted employee, or a welcomed fan or patron. From your perspective, what are the core technical challenges that you’re drawn to in this threshold area? What are the real problems that have to be solved there?

Alec: I’m very interested in the role of the guard at the threshold. They’re often the first person that anybody meets when entering a venue. Not only are the guards responsible for spotting a gun or a bomb but they’re often asked general information questions. They suffer fatigue just like anybody else. It’s easy to blame them for long lines or missed threats. I want to make the process more synergistic with the guard. How do we make it easier for them to quickly and unobtrusively scan for, or monitor for, a threat? And all while reducing false alarms. If you lower the false alarm rate, guards are less stressed because they’re chasing fewer phantoms. And visitors are less stressed because fewer are getting stopped.

Mike: Why are there so many false alarms?

Alec: Unlike the electronic articles surveillance systems that most retailers use, we don’t have control over the shape, size, or materials of the things that need to be stopped from crossing the threshold. The possible space of threats is gigantic and it’s inevitable that in trying to protect against all of these possible threats, overlaps with some common items that people might carry will occur, creating a false alarm.

Mike: How do these overlaps occur?

Alec: The signature we look for on certain threats can be very similar to the signature on something quite benign. For example, the steel barrel of a rifle can look very similar to the steel pole of an umbrella. Since we want to catch all possible rifles while trying to let through all possible umbrellas, there’s going to be some overlap. You’re going to stop some people with umbrellas, to make sure you’re not letting through any rifles.

Compounding this, the materials used in threats can be similar to those used in everyday items; a similar amount of steel and a similar shape can show up in a gun as well as inside your laptop. At the same time, the venues and their customers are incredibly varied and very fractured. They don’t all have the same types of people coming through, they’re not all carrying the same type of “clutter,” such as bags, mobile phones or thermoses. The person coming to work at an office building is carrying something very different than the person entering a sports stadium. And each has a very different expectation of being stopped and searched based on the type of venue.

Mike: Drawing on your roots, how do you distill this into a solvable math problem? What is “the shape of this horse?”

Alec: We’ve moved well past the “if you have a hammer, everything looks like a nail” approach of traditional metal detectors that…detect metal. If we open up parameters, we can then consider not just how much metal, but what kind of metal? What shape is it? The extremely low frequency (ELF) electromagnetic waves at the lower end of the spectrum interact with metal objects and reveal what looks like just a blob to the untrained eye. But that blob still has color and shape. These two dimensions end up being immensely important to algorithms for separating consumer electronics from firearms.

And yes, this definitely harkens back to identifying the simplest possible model that can extract usable information from a very, very complex problem. How do we represent analog signals alongside digital data in the same rich way, in the right formats and with enough precision, so that they can be analyzed? In this case, the complex problem is the interaction between the system and all the possible combinations of metal objects that somebody could be carrying.

When someone walks through the Evolv system, we collect over half a million measurements across all of the different sensors and frequencies. How do we boil this vast amount of data down to actionable, real-time intelligence that the security guard can use to detect threats, make a visitor feel welcome, and not create false positives? We use a physics model called magnetic polarizability tensors (MPTs) that synthesize these half a million data points and dimensional data streams we’re constantly collecting, and represent them in six physically intuitive and computationally useful numbers. We can then teach a computer what these six numbers represent by giving it lots of examples. The computer can start drawing relationships between threats of interest and the clutter items that people carry. The guard can then use this “well-digested data” to have a clear profile of the person walking through the system.

Mike: Many solutions to problems work great in the lab, but not in the real world, where everything is dynamic and varied. How do you solve for the commercial environment?

Alec: It’s true, venues come in all shapes, sizes, ages, and infrastructures. But a commercial product needs to work in all of these environments, without exception. If we only focus on the cool things that we can do in a lab, we actually miss some of the more fun challenges of making something work in the real world.

For a security system to work, assuming it’s comprised of sensors and algorithms, the sensors need to be able to listen to their environment and adapt to temperature, to nearby metal or nearby electronics emitting in similar spectrums. Successful products actually build an algorithm that’s smart enough to listen to the environment and continuously adapt. Sensors and algorithms have to constantly verify their assumptions and be able to dynamically change in real time.

Using the Evolv system as an example, we made it sensitive to one part in 10,000 of our signal strength. When a system is that sensitive, it means anything that blows it around or moves sensors in the middle of the scan is going to present some interesting challenges. You run into this in wall scanning or synthetic aperture radar in drones, where you need to always know where your sensor is located, relative to whatever you’re imaging. It’s an incredibly difficult problem.

Mike: And then, of

Alec: As I said earlier, the goal is presenting that data from sensors and algorithms in an integrated, “well-digested” way to deliver something actionable in real time. Once the data is collected and stored, it needs to be analyzed for this actionable information, which is where machine learning takes over to look for patterns.

Additionally, not all sensors are built the same, or talk to each other very easily. You then need to create an orchestration layer to coordinate all of these different sensor streams in real time, and make sure they’re processed, that the sensors all turn on together, that they’re all collecting together, that none have failed.

Mike: Given your path to date from those early math problem-solving sessions, what do you hope will be the impact of your work?

Alec: I want to synthesize the actions that need to happen at the digital threshold down to a visitor experience that’s as unobtrusive and ubiquitous as it is at any store. My goal is to have sensors and scanning everywhere, but they are just part of the daily fabric keeping people safe while they do their ordinary things

Mike: That’s a goal we all hope for. Thank you, Alec.

Harris Poll Shows Physical Security is Crucial to Worker Well-being in Large Facilities

Workers are just as concerned about physical safety as COVID protection – and not satisfied with traditional metal detectors.

While effectively dealing with COVID-19 is top-of-mind for facilities managers at large workplaces, a recent Harris Poll survey we commissioned indicates concern over physical threats are just as or even more concerning. And the survey makes clear that, while workers welcome screening measures to promote safety, if such measures create lines and crowding, they simply won’t be acceptable in the COVID era.

New research by The Harris Poll, conducted in mid-Sept. through early October 2020, surveyed more than 500 people who work in a factory, warehouse or distribution center that typically houses at least 100 workers. The survey covered workers in manufacturing, wholesale/retail, and transportation/utilities industries. These are the folks who are moving essential goods and services through our economy, including the pharmaceutical and food industries as well as other essential goods and services.

Concern over crime eclipses COVID

Results show workers are certainly concerned about contracting COVID-19, with 78% saying they are somewhat or very concerned. But an equal 78% are concerned about mass shootings. Other forms are violence are likewise quite concerning:

78% of workers are concerned about contracting COVID-19, the same percentage who are concerned about mass shootings.

More than 4 in 5 respondents (83%) think crime has increased over the past year and 77% say the risk of violence in public spaces is higher than a year ago.

Those concerns extend to the workplace, with well over a third – 39% – saying they are somewhat or very concerned about their physical security while at work. Fearing for your safety is no way to go through your work day.

It’s not surprising, then, that workers do appreciate steps their employers take to keep them safe, with 92% reporting the safety measures at their workplace make them feel “mostly” or “very safe.” However, the majority of that group, 56%, was in the “mostly safe” camp, along with 8% who report feeling mostly or very unsafe.

More than a third of workers report they are somewhat or very concerned about their physical security while at work.

Part of the problem may be the type of security measures in place, with ID cards and swipe access being the most common, reported by 75% of workers. Only about a third have security or threat awareness training or a staffed gatehouse, and fewer yet have metal detectors (27%) or bag checks (25%).  Clearly, there’s room for improvement.

Protecting the workplace

In terms of what measures would help workers feel safer, when it comes to COVID they include simple measures such as hand sanitizer stations as well as less common ones such as walk-through body temperature measurements (see Figure 1).

Figure 1

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For physical security, nearly four out of five workers (79%) think metal detectors are necessary where people congregate, including workplaces. A majority agree such screening provides important benefits, namely:

Nearly 4 out of 5 workers think metal detectors are necessary where people congregate, including workplaces.

Traditional metal detector screening involves emptying bags and pockets and potentially being subject to a pat-down. Even in the COVID era, such measures induce more positive feelings than negative – but the negatives are significant. Asked how this type of screening would make them feel, 69% said “calm” but nearly a third (32%) said “anxious.” And while 72% said it would make them “satisfied,” again 32% said it would make them “irritated.” Sixteen percent went so far as to say such screening would make them “fearful.”

It’s clear that COVID-19 is driving up levels of fear and anxiousness. Asked how COVID-19 made them feel about traditional screening methods, respondents reported feeling:

Workers report having a number of specific concerns about traditional metal detector screening, including long lines, the touching of their belongings and violation of social distancing guidelines (see Figure 2). Fewer but still significant numbers of workers cite issues such as the possibility for human error, too many false positives (such as a metal detector alerting on a harmless object) and the need for physical pat-downs and searches.

Figure 2

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Here’s another stat from the poll that I found fairly astounding: When workers were asked what they would do if they saw a security line in which people were not socially distancing, more than half (55%) said they would not join the line.

A touchless screening experience

I discussed this issue, along with many others, in a webinar with Erica Parker, Managing Director at The Harris Poll. “When you think about the intersection of COVID and metal detector screening, and the fact that it can create long security lines, [workers are] not interested in that,” she said. Newer technology can make a difference, though. “We find that 87% are likely to return to facilities and venues if there was a touchless security screening,” she said.

The vast majority of respondents (87%) say they are likely to return to facilities and venues if touchless security screening is in place.

That makes sense because newer touchless security screening systems create an altogether different experience. There’s no need to empty pockets, because the system can detect items that are in your pockets and differentiate, say, a gun from a metal keychain or phone. By the same token, you can carry bags through the screening system; there’s no need to empty them out. The systems are reliable enough that there are far fewer false positives, which means there’s almost no need for pat-downs.

All of these attributes contribute to another big advantage of touchless systems: they’re much faster. Evolv Express, for example, uses artificial intelligence and advanced sensors to screen up to 3,600 people per hour, about 10 times faster than legacy metal detectors.

New workplace requirements

The Harris Poll makes clear that while COVID-19 is a top concern for workers, their physical safety is just as important. But given the COVID requirements for social distancing, it’s equally clear that we need to investigate new ways to keep workers safe and secure.

Workers will appreciate facilities that implement a touchless approach, as 83% agree that knowing everyone is screened upon entering a workplace makes them more comfortable. And more than three quarters (77%) agreed that metal detection systems make it impossible to socially distance while in line.

With a system like Evolv Express, you can get ahead of the curve and ensure employees you value their safety, making them more at ease at work – and, likely, more productive. Click here to learn more.

Watch Digital Threshold Live Episode 3 here:

A Data-Driven Look at the Pandemic

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