Evolv Technology Awarded U.S. Air Force Contract

Evolv Technology today announced the company has been awarded a contract with the United States Air Force to identify opportunities to bolster national safety interests through the deployment of Evolv’s advanced security screening systems.

Through the contract, Evolv will apply its leadership in using AI, machine learning, advanced sensors, on-demand analytics and related digital technologies for next-generation touchless weapons screening and threat detection. Working with program sponsors, the company will conduct feasibility studies on how the military and other federal government organizations can improve physical security while optimizing operations and reducing costs at military bases, air terminals, air shows, special events and other locations.

Evolv earned the award as part of the company’s participation in the highly competitive Small Business Innovation Research (“SBIR”Small Business Technology Transfer (“STTR”) programs, which are designed to encourage domestic businesses with 500 or fewer employees to engage in Federal Research/Research and Development (R/R&D) that has the potential to develop into products for military or commercial sectors. With the Department of Defense active in both programs, 11 federal agencies are engaged in the SBIR initiative, while five participate in the STTR program. Successful completion of the process entitles companies to sole source contracts, a key benefit to the companies and federal government alike.

AFWERX , a U.S. Air Force program fostering a culture of innovation within the service, facilitates the awarding process. Encompassing multiple programs, including the Air Force commercial investment group, AFVentures, the initiative is intended to circumvent bureaucracy and engage entrepreneurs in Air Force programs.

Evolv is transforming the physical security industry, as the industry’s only AI-enabled touchless screening system in the market. Built on the Evolv Cortex AI™ software platform, Evolv Express® delivers up to a 70% reduction in cost and is ten times faster than traditional metal detectors. The system allows people to pass through screening at the pace of life, without breaking stride. Doing so vastly improves security at the speed, scale and flexibility required in today’s post-pandemic world.

Evolv’s systems have been used to screen more than 50 million people, second only to the Department of Homeland Security’s Transportation Security Administration in screening people in the U.S. The world’s most iconic venues and companies place their trust in Evolv to protect their employees and visitors including Uber, Lincoln Center, L.L. Bean, Six Flags and hundreds of others.

“We’re honored to be collaborating with the U.S. Air Force in its mission to protect our nation,” said Evolv CEO Peter George. “The public sector is a substantial and expanding market, one that’s pursuing the most advanced human security solutions available. By combining our team’s expertise in risk mitigation with innovative threat detection and weapons screening technologies, Evolv’s systems far exceed what’s possible from analog technologies and legacy approaches. We look forward to bringing these benefits to even more federal government customers.”

In March 2021, Evolv entered into a definitive agreement for a business combination with NewHold Investment Corp. (NASDAQ: NHIC) in a transaction that would result in Evolv becoming a U.S. publicly listed entity. The transaction is expected to close shortly after the second quarter of 2021, subject to satisfaction of customary closing conditions. For more information visit nhicspac.com.

About Evolv Technology

Evolv Technology is the world’s leading provider of AI touchless security screening systems that enhance safety without sacrificing the visitor, student and employee experience. Built on top of its Evolv Cortex AI™ software platform, the company provides an array of AI touchless screening technologies for weapons detection, identity verification and health-related threats.

Led by a team of security industry leaders with a track record for delivering first-to-market products, Evolv’s investors include Florida Governor Jeb Bush’s firm, Finback Investment Partners, DCVC, General Catalyst Partners, Lux Capital, SineWave Ventures, Motorola Solutions and STANLEY Ventures. The company’s partners include Motorola Solutions, STANLEY Security and Johnson Controls. Evolv Express® has earned industry accolades such as the 2020 Edison Awards™, two Campus Safety 2020 BEST Awards, Campus Security & Life Safety magazine’s Secure Campus 2020 Awards and Best Places to Work by Inc. Magazine and Built in Boston.

In March 2021, Evolv entered into a definitive agreement for a business combination with NewHold Investment Corp. (NASDAQ: NHIC) in a transaction that would result in Evolv becoming a U.S. publicly listed entity. The transaction is expected to close shortly after the second quarter of 2021, subject to satisfaction of customary closing conditions. For more information visit nhicspac.com.

Evolv Technology, Evolv Express®, and Evolv Cortex AI™ are registered trademarks or trademarks of Evolv Technologies, Inc. in the United States and other jurisdictions.

For more information, visit https://evolvtechnology.com.

 

Important Information for Investors and Stockholders

This document relates to a proposed transaction between NewHold and Evolv. This document does not constitute an offer to sell or exchange, or the solicitation of an offer to buy or exchange, any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, sale or exchange would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. NewHold has filed a registration statement on Form S-4 with the SEC, which includes a document that will serve as a prospectus and proxy statement of NewHold, referred to as a proxy statement/prospectus. A proxy statement/prospectus will be sent to all NewHold stockholders. NewHold also will file other documents regarding the proposed transaction with the SEC. Before making any voting decision, investors and security holders of NewHold are urged to read the registration statement, the proxy statement/prospectus and all other relevant documents filed or that will be filed with the SEC in connection with the proposed transaction as they become available because they will contain important information about the proposed transaction.

Investors and security holders will be able to obtain free copies of the registration statement, the proxy statement/prospectus and all other relevant documents filed or that will be filed with the SEC by NewHold through the website maintained by the SEC at www.sec.gov. Alternatively, these documents, when available, can be obtained free of charge from NewHold upon written request to NewHold Investment Corp., c/o NewHold Enterprises, LLC, 52 Vanderbilt Avenue, Suite 2005, New York, New York 10017, Attn: Charlie Baynes-Reid, or by calling (212) 653-0153, or by email at info@newholdllc.com.

Participants in the Solicitation

NewHold and Evolv and their respective directors and executive officers may be deemed to be participants in the solicitation of proxies from NewHold’s stockholders in connection with the proposed transaction. A list of the names of the directors and executive officers of NewHold and information regarding their interests in the business combination will be contained in the proxy statement/prospectus when available. You may obtain free copies of these documents as described in the preceding paragraph.

This communication does not constitute an offer to sell or the solicitation of an offer to buy any securities or a solicitation of any vote or approval, nor shall there be any sale of any securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of such other jurisdiction.

Forward-Looking Statements

This document contains certain forward-looking statements within the meaning of the federal securities laws with respect to the proposed transaction between NewHold Investment Corp. (“NewHold”) and Evolv Technologies, Inc. (“Evolv”). These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this document, including but not limited to: (i) the risk that the transaction may not be completed in a timely manner or at all, which may adversely affect the price of NewHold’s securities, (iii) the failure to satisfy the conditions to the consummation of the transaction, including the adoption of the Agreement and Plan of Merger, dated as of March 5, 2021 (the “Merger Agreement”), by and among NewHold, Evolv and NHIC Merger Sub Inc., a Delaware corporation and a direct wholly owned subsidiary of NewHold, by the stockholders of NewHold, the satisfaction of the minimum trust account amount following redemptions by NewHold’s public stockholders and the receipt of certain governmental and regulatory approvals, (iv) the lack of a third party valuation in determining whether or not to pursue the transaction, (v) the inability to complete the PIPE investment in connection with the transaction, (vi) the occurrence of any event, change or other circumstance that could give rise to the termination of the Merger Agreement, (vii) the effect of the announcement or pendency of the transaction on Evolv Aviation’s business relationships, operating results and business generally, (viii) risks that the proposed transaction disrupts current plans and operations of Evolv and potential difficulties in Evolv employee retention as a result of the transaction, (ix) the outcome of any legal proceedings that may be instituted against Evolv or against NewHold related to the Merger Agreement or the transaction, (x) the ability to maintain the listing of NewHold’s securities on a national securities exchange, (xi) the price of NewHold’s securities may be volatile due to a variety of factors, including changes in the competitive and highly regulated industries in which NewHold plans to operate or Evolv operates, variations in operating performance across competitors, changes in laws and regulations affecting NewHold’s or Evolv’s business and changes in the combined capital structure, (xii) the ability to implement business plans, forecasts, and other expectations after the completion of the transaction, and identify and realize additional opportunities, and (xiii) the risk of downturns and a changing regulatory landscape in Evolv’s highly competitive industry. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties described in the “Risk Factors” section of NewHold’s registration on Form S-1 (File No. 333-239822), the registration statement on Form S-4 discussed above and other documents filed by NewHold from time to time with the SEC. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and except as required by law NewHold and Evolv assume no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise. Neither NewHold nor Evolv gives any assurance that either NewHold or Evolv or the combined company will achieve its expectations.

Any financial projections in this communication are forward-looking statements that are based on assumptions that are inherently subject to significant uncertainties and contingencies, many of which are beyond NewHold’s and Evolv’s control. While all projections are necessarily speculative, NewHold and Evolv believe that the preparation of prospective financial information involves increasingly higher levels of uncertainty the further out the projection extends from the date of preparation. The assumptions and estimates underlying the projected results are inherently uncertain and are subject to a wide variety of significant business, economic and competitive risks and uncertainties that could cause actual results to differ materially from those contained in the projections. The inclusion of projections in this communication should not be regarded as an indication that NewHold and Evolv, or their representatives, considered or consider the projections to be a reliable prediction of future events.

###

Jennifer Torode
tel: 781-254-5836
jtorode@chenpr.com

Transforming Human Security and Saving Lives

Evolv Earns Edison Award for Completely Reinventing Threat Detection

Last week I had the distinct honor of accepting, on behalf of everyone at Evolv Technology, the Edison Award we won last year for the “game-changing innovation” that our Evolv Express® system and Evolv Cortex AI™ software platform represent. We got word of the award last spring, but there was no public event at which to actually receive it – so while I participated in this year’s ceremony from afar, it was gratifying to virtually bring the award home.

That’s because the Edison Award is one you want to display proudly for all to see. It’s one of the few awards that truly recognizes significant technical innovation in products that solve actual problems in the real world, as opposed to in a lab. And herein lies our story.

As the original announcement said, the award goes to companies that are “changing the world with their incredible vision, their commitment to innovation, and the introduction of new products and services that will make consumers’ lives safer, healthier and more sustainable.” 

Our second-generation product, Evolv Express, for which we earned this award, is a game-changing weapons detection system. With its’ ability to scan up to 3,600 people an hour and the intelligence to differentiate between weapons and personal items – without forcing people to empty pockets and bags or break stride – it’s improving security at the speed and scale required in this post-pandemic world. 

Evolv Technology is leading the digital transformation of physical security, one that is touchless and addresses today’s threat of pandemic viruses as well as concealed weapons. By harnessing our technical innovations in sensors and AI to overcome the widely recognized deficiencies of outdated security screening products, Evolv’s technology enables ticketed venues, workplaces and schools to vastly improve their ability to keep their customers, employees, guests, students and staff safe all while rapidly and more naturally enter these venues.  And, it’s all done in a way that integrates with the way people want to live, and more importantly, the way they deserve to live.

 

Edison, Bell and Early Metal Detectors

The Edison Award, of course, is named after Thomas Edison, one of the greatest inventors of all time, and holder of some 1,093 U.S. patents. Evolv Express is an entirely new approach to metal detection technology first created by another renowned inventor and Edison contemporary, Alexander Graham Bell.

While Bell is best known as the inventor of the telephone, he was also experimenting with a metal detection device around the time in 1881 when President James Garfield was shot by a disgruntled diplomat. The bullet was lodged in the president’s chest and for weeks physicians attempted to find and extract the bullet.

Bell had successfully used his device to detect bullets in sides of beef and shrapnel in Civil War veterans, so he thought it may be of use in Garfield’s case. But the device failed for a simple reason: unbeknownst to Bell at the time, underneath the horse-hair mattress on which the president was lying was another made of steel wires. Those wires interfered with Bell’s metal detector, which was based on electrical inductors, rendering him unable to find the bullet. In other words, the technology couldn’t separate the signal from the noise – we’ll come back to this technical challenge

By the 1920s, metal detectors using radio frequency (RF) waves began to come on the scene. While they have been refined over time, the metal detectors we all pass through today are based on that same 100-year-old technology.  

Interference: An Age-old Issue

And that technology still suffers from the same challenges that rendered Bell’s detector unable to help President Garfield….interference. As we all know, anytime you pass through a metal detector, you are asked to empty your pockets and remove any metal – keys, phones, wallets and so on, and pass through in single file. In effect, all those personal items are interfering with the detector’s ability to detect the real threat: weapons. Legacy technology and an outdated approach certainly don’t integrate with the way people live today.

Necessity is the Mother of Invention

In 2013, after the Sandy Hook school shooting and Boston Marathon bombing and amid terrorists shifting targets to nightclubs and stadiums around the globe, we founded Evolv with the singular goal of keeping people safe by finding a way to detect weapons at places that aren’t mandated to do so – like nightclubs, schools, workplaces, sports and concert venues.

These kinds of venues, companies and schools need security that does not disrupt the public gathering experience and avoids the problems that come with traditional security approaches such as crowds, single-file lines, bag checks, wands and invasive pat downs.

We knew there was a hurdle to get over. If the detection device presents too much hassle and creates lines, people won’t embrace it.  It needed to be seamless, accurate and fit within venue operations.  It had to balance the desire to improve safety with the need to maintain or even improve the visitor entrance experience.

Evolv has a Singular Goal

Starting out with a small team of colleagues who are world-class in understanding detection challenges, we had the idea to combine state-of-the-art sensors with smart software and machine learning algorithms to solve this problem. After refinement and iteration, we’ve delivered on our goal: detection technology that is all at once accurate and frictionless. And can perform reliably under real world conditions.

Now, About that Signal to Noise Problem

When I say accurate, I mean we can reliably differentiate a weapon from a phone and the other objects we all carry on a daily basis, and we’ve accounted for variables such as wind and vibration that may throw off other forms of RF-based sensors. And by frictionless, I mean you no longer have to empty pockets, go through screening single-file, or even slow down your normal walking speed.

Security Can Only be Effective if it Works in the Real World

Innovation in our space has to address often competing requirements: balance the physics of detection, address the realities of the all the stuff we carry, and support the operational needs of the customer.  And it has to satisfy all three in a way that achieves high throughput, quickly and more securely.

That, I would argue – and the Edison Award folks apparently agree – is game-changing technology. And it certainly helps to make us all safer.

So, I proudly accepted the Edison Award last week on behalf of all the smart, dedicated people on the Evolv team who helped develop this technology, refine it in the lab, and bring it out into the field, where it can solve real-world problems. I hope both Edison and Bell would be impressed.

Evolv Technology Brings Data Analytics Capabilities to its AI-enabled Touchless Security Screening System

Evolv Technology, the leader in AI touchless security screening, today announced Evolv Insights™, a powerful SaaS-based analytics dashboard that provides security and operations professionals the ability to comprehensively review, analyze and collect valuable data from their Evolv Express® security screening systems throughout their venues and facilities.

Evolv is transforming the physical security industry by providing the world’s first AI-enabled touchless screening system. Built on its Evolv Cortex AI™ software platform, Evolv is continually improving the security posture for customers through machine learning and on-demand analytical insights in a way that legacy metal detectors and other analog screening systems cannot provide.

Available through the secure My Evolv Portal, Evolv Express customers can use Evolv Insights™ to extract data about venue and entrance visitor arrival curves and counts, system detection performance, alarm statistics and comparisons across multiple sites, locations within sites, event types, detection settings, time periods and more. Depending on a customer’s desired level of granularity, the data can be presented annually, quarterly, monthly, daily, hourly, and even down to five-minute increments. Designed to provide actionable insights, customers can easily export data on-demand to enable sharing with colleagues and leadership via a range of user-friendly visual formats.

“We believe AI is changing the world and Evolv has been at the forefront in applying its many advantages to the physical security screening market,” said Vice President of Product Management Steve Morandi at Evolv. “Until now, security teams using outdated metal detector technology have been forced to make operational decisions based on biased judgment and anecdotal inputs, collected manually under the pressure of time. With automated data collection and actionable insights, security teams can move from reactive management and intuition-led decision making, to proactive, data-informed operations.”

Evolv Insights Allows Customers to:

“As a leader in designing weapons detection solutions, gaining insights into the actual throughput and alerts is fundamental to those designs,” said Founder and Managing Partner Dan Donovan at Ingressotek. “As an Evolv Technology Partner, we work with many of the most recognizable stadiums, sporting events and entertainment venues to keep their fans, patrons and staff safe. Having integrated, actionable data at our fingertips through Evolv Insights is very valuable, especially as our customers start reopening. Evolv Insights gives them easy access to details about visitor flow and other critical information to effectively plan resources as well as adjust in real-time.”

“The ability to better understand and anticipate how our patrons return to Omaha Performing Arts events as we come out of the pandemic will be valuable as we refine our reopening plans,” said Senior Vice President and Chief Financial Officer Arnold Reeves at the Omaha Performing Arts. “The data could allow us to make more informed staffing decisions, and also provide the ability to view and easily report percent venue occupancy numbers. With multiple entrances into the venues, the data portal will allow us to determine where volunteers are needed most to help enhance the patron experience. Without Evolv Express and Evolv Insights, we’d have to rely on visual cues and estimates.”

“We recently started using Evolv Express to enhance security screening for guests and team members throughout our facility,” said Potawatomi Hotel & Casino Security Director Sam Guzman. “With Evolv Express we have a state-of-the-art system that can help us increase security efforts while maintaining a high level of service for our guests.”

The Evolv Express system delivers up to a 70% reduction in cost and is 10 times faster than traditional metal detectors, resulting in screening an unparalleled 3,600 people per hour, per system. The system allows for visitors to pass through screening without breaking stride and continuing the pace of life, improving security at the speed and scale required in this post-pandemic world.

The world’s most iconic venues and companies place their trust in Evolv to protect their employees and visitors, including Uber, Lincoln Center, L.L. Bean, Six Flags, and hundreds of others. Evolv’s systems have been used to screen more than 50 million people, second only to the Department of Homeland Security’s Transportation Security Administration in screening people in the U.S.

Join us for a live webinar on Tuesday, April 20, 2021 at 11:00 a.m. ET to learn more.

In March 2021, Evolv entered into a definitive agreement for a business combination with NewHold Investment Corp. (NASDAQ: NHIC) in a transaction that would result in Evolv becoming a U.S. publicly listed entity. The transaction is expected to close in the second quarter of 2021, subject to satisfaction of customary closing conditions. For more information visit nhicspac.com.

About Evolv Technology

Evolv Technology is the world’s leading provider of AI touchless security screening systems that enhance safety without sacrificing the visitor, student and employee experience. Built on top of its Evolv Cortex AI software platform, the company provides an array of AI touchless screening technologies for weapons detection, identity verification and health-related threats.

Led by a team of security industry leaders with a track record for delivering first-to-market products, Evolv’s investors include Bill Gates, Florida Governor Jeb Bush’s firm, Finback Investment Partners, DCVC, General Catalyst Partners, Lux Capital, SineWave Ventures, Motorola Solutions and STANLEY Ventures. The company’s partners include Motorola Solutions, STANLEY Security and Johnson Controls. Evolv Express® has earned industry accolades such as the 2020 Edison Awards™, two Campus Safety 2020 BEST Awards, Campus Security & Life Safety magazine’s Secure Campus 2020 Awards and Best Places to Work by Inc. Magazine and Built in Boston.

In March 2021, Evolv entered into a definitive agreement for a business combination with NewHold Investment Corp. (NASDAQ: NHIC) in a transaction that would result in Evolv becoming a U.S. publicly listed entity. The transaction is expected to close in the second quarter of 2021, subject to satisfaction of customary closing conditions. For more information visit nhicspac.com.

Evolv Technology, Evolv Express®, Evolv Insights, and Evolv Cortex AI™ are registered trademarks or trademarks of Evolv Technologies, Inc. in the United States and other jurisdictions.

For more information, visit https://evolvtechnology.com.

Important Information for Investors and Stockholders

This document relates to a proposed transaction between NewHold and Evolv. This document does not constitute an offer to sell or exchange, or the solicitation of an offer to buy or exchange, any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, sale or exchange would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. NewHold has filed a registration statement on Form S-4 with the SEC, which includes a document that will serve as a prospectus and proxy statement of NewHold, referred to as a proxy statement/prospectus. A proxy statement/prospectus will be sent to all NewHold stockholders. NewHold also will file other documents regarding the proposed transaction with the SEC. Before making any voting decision, investors and security holders of NewHold are urged to read the registration statement, the proxy statement/prospectus and all other relevant documents filed or that will be filed with the SEC in connection with the proposed transaction as they become available because they will contain important information about the proposed transaction.

Investors and security holders will be able to obtain free copies of the registration statement, the proxy statement/prospectus and all other relevant documents filed or that will be filed with the SEC by NewHold through the website maintained by the SEC at www.sec.gov. Alternatively, these documents, when available, can be obtained free of charge from NewHold upon written request to NewHold Investment Corp., c/o NewHold Enterprises, LLC, 52 Vanderbilt Avenue, Suite 2005, New York, New York 10017, Attn: Charlie Baynes-Reid, or by calling (212) 653-0153, or by email at info@newholdllc.com.

Participants in the Solicitation

NewHold and Evolv and their respective directors and executive officers may be deemed to be participants in the solicitation of proxies from NewHold’s stockholders in connection with the proposed transaction. A list of the names of the directors and executive officers of NewHold and information regarding their interests in the business combination will be contained in the proxy statement/prospectus when available. You may obtain free copies of these documents as described in the preceding paragraph.

This communication does not constitute an offer to sell or the solicitation of an offer to buy any securities or a solicitation of any vote or approval, nor shall there be any sale of any securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of such other jurisdiction.

Forward-Looking Statements

This document contains certain forward-looking statements within the meaning of the federal securities laws with respect to the proposed transaction between NewHold Investment Corp. (“NewHold”) and Evolv Technologies, Inc. (“Evolv”). These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this document, including but not limited to: (i) the risk that the transaction may not be completed in a timely manner or at all, which may adversely affect the price of NewHold’s securities, (iii) the failure to satisfy the conditions to the consummation of the transaction, including the adoption of the Agreement and Plan of Merger, dated as of March 5, 2021 (the “Merger Agreement”), by and among NewHold, Evolv and NHIC Merger Sub Inc., a Delaware corporation and a direct wholly owned subsidiary of NewHold, by the stockholders of NewHold, the satisfaction of the minimum trust account amount following redemptions by NewHold’s public stockholders and the receipt of certain governmental and regulatory approvals, (iv) the lack of a third party valuation in determining whether or not to pursue the transaction, (v) the inability to complete the PIPE investment in connection with the transaction, (vi) the occurrence of any event, change or other circumstance that could give rise to the termination of the Merger Agreement, (vii) the effect of the announcement or pendency of the transaction on Evolv Aviation’s business relationships, operating results and business generally, (viii) risks that the proposed transaction disrupts current plans and operations of Evolv and potential difficulties in Evolv employee retention as a result of the transaction, (ix) the outcome of any legal proceedings that may be instituted against Evolv or against NewHold related to the Merger Agreement or the transaction, (x) the ability to maintain the listing of NewHold’s securities on a national securities exchange, (xi) the price of NewHold’s securities may be volatile due to a variety of factors, including changes in the competitive and highly regulated industries in which NewHold plans to operate or Evolv operates, variations in operating performance across competitors, changes in laws and regulations affecting NewHold’s or Evolv’s business and changes in the combined capital structure, (xii) the ability to implement business plans, forecasts, and other expectations after the completion of the transaction, and identify and realize additional opportunities, and (xiii) the risk of downturns and a changing regulatory landscape in Evolv’s highly competitive industry. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties described in the “Risk Factors” section of NewHold’s registration on Form S-1 (File No. 333-239822), the registration statement on Form S-4 discussed above and other documents filed by NewHold from time to time with the SEC. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and except as required by law NewHold and Evolv assume no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise. Neither NewHold nor Evolv gives any assurance that either NewHold or Evolv or the combined company will achieve its expectations.

Any financial projections in this communication are forward-looking statements that are based on assumptions that are inherently subject to significant uncertainties and contingencies, many of which are beyond NewHold’s and Evolv’s control. While all projections are necessarily speculative, NewHold and Evolv believe that the preparation of prospective financial information involves increasingly higher levels of uncertainty the further out the projection extends from the date of preparation. The assumptions and estimates underlying the projected results are inherently uncertain and are subject to a wide variety of significant business, economic and competitive risks and uncertainties that could cause actual results to differ materially from those contained in the projections. The inclusion of projections in this communication should not be regarded as an indication that NewHold and Evolv, or their representatives, considered or consider the projections to be a reliable prediction of future events.

 

###

Jennifer Torode
tel:7812545836
jtorode@chenpr.com

 

 

It’s About the Data – Applying Analytics to Step Change Security Screening and Operations

In 2006, Clive Humby, a British mathematician and entrepreneur in the field of data science, declared “Data is the new oil.” This compelling position has been amplified thru the years and referenced in numerous settings for various intents, particularly with the advent of machine learning and AI. While the comparison may often create interesting debate material, what is generally recognized is the finite supply of oil versus the infinite waterfall of data.

Until now, physical security screening and rich front door visitor entry data has been an untapped resource. With legacy screening systems, visitors pass through a security checkpoint as a single, moment-in-time transaction, and because legacy systems are analog, digital data escapes uncaptured in the wind—

Moving from analog to digital, Evolv has transformed physical security screening using state-of-the-art sensors and AI-based software. Our systems constantly capture valuable data at this “threshold real estate” which can be mined, analyzed and used for optimizing operational efficiency.

The refinery

Screening and entry data while plentiful is just a raw resource. From our “Data is the new oil” reference, it needs to be processed and refined to derive value. Analytics helps harness the data and extract value to improve your security posture, optimize your resources (both security, general venue operations, and front of house), and ultimately create delighted customers. 

The premise that using data and analytics to optimize operational efficiency is not a quantum physics or atom splitting concept. There’s nothing new here except it’s never been applied in the physical security screening space. In fact, some say that physical security screening is the land that digital transformation forgot. Evolv Technology just unveiled an important enhancement to our Evolv Express® digital, touchless screening system, one that gives companies access to a “refined” repository of data, self-serve analytics, and dashboard tools to improve decision-making across a variety of organization functions. Introducing Evolv Insights™our powerful, SaaS-based analytics application.

By leveraging the rich data from Express and its machine learning and AI engine, Evolv Insights™ provides security and operations professionals with a single, easy-to-use, self-service dashboard to view, review, analyze and gather insights, from their screening and venue entrance. Example data types are granular 5-minute visitor arrival curves, total venue visitor counts, system detection performance, identified threat category counts and comparisons across multiple business dimensions including sites, entrance doors, event types, system detection settings, time periods and more. 

And this is just the beginning. Future integrations of additional Express sensor data, 3 party data sources, social feeds like weather, and rich venue enterprise data will expand our ability to provide more predictive and prescriptive venue relevant insights.

Data and actionable insights to optimize operations

Until now, security teams have been forced to make operational decisions based on biased judgement and anecdotal inputs, collected manually under the pressure of time. With automated data collection and actionable insights, security teams move from reactive management and intuition-led decision making, to proactive, data-informed readiness. Resulting actionable insights will empower security teams to transform security, operations, and the holistic visitor experience.

  • Simply Report on Security Performance to Leadership – Quickly review aggregated performance across the install base. This “snapshot” provides unique situational awareness and enables a holistic view of customers’ Express systems to optimize performance. This view is especially helpful when showcasing system performance to leadership teams.
  • Data-driven Improvements to Security Posture – Access individual scanner, location and detection setting comparisons. Drilling down and comparing system performance related to clear rate, visitor counts, arrival curves, and more, enables root cause analysis and inspection by event types, venue locations, individual entrances, and singular scanners.
  • Partner with Operations Teams to Deliver a Better Visitor Experience – Review the density of visitor arrivals with a color-coded heat map and correlated time-series view. Anticipated patron arrivals across seasons, weeks, days, and specific hourly trends by entrance and event type is available. Understanding these load times helps to more effectively plan staffing to provide visitors and employees with a welcoming, line-free experience.

Security seat at the table and value center

The ability for security professionals to advance a “data beats opinion stance” and to provide actionable recommendations across the enterprise will elevate the interaction and effectiveness across functions. Security equipment and leaders will no longer be viewed as a “necessary evil”, but as a coordinated and integral part of overall venue success.

If data is the new oil, analytics is the new refinery!

eBook: Transforming Human Security

Summary

It’s time for people to feel safe again.

Far too often, we hear about a seemingly random active shooter incident, mass shooting or soft target attack. Venues and facilities of all kinds are vulnerable—industrial workplaces, stadiums, shopping malls, airports, office buildings, nightclubs, schools—anywhere people congregate freely.

This unpredictable environment is forcing security directors and facility managers to rethink their security strategies. How do you get started? What are the key considerations you should be thinking about?

This eBook addresses these questions and defines the next generation approach to physical security that effectively balances threat detection with a positive visitor experience— traditionally, two mutually opposing goals.

Fill out the form to download the eBook to learn about transforming physical security screening into human safety by improving the visitor, student and employee experience while continuing to improve security.

In this eBook you will learn about the following:

The limitations of traditional screening technology, and the potential consequences of those limitations.

Key decisions to make when considering new screening technology.

A new approach for keeping people, whether visitors, students or employees, safe.

Diving into the Award-Winning Artificial Intelligence Technology Behind Evolv Express®

It’s always nice to see your work recognized, so it was gratifying to me and the entire team here at Evolv Technology to learn we earned an Artificial Intelligence Excellence Award from the Business Intelligence Group. The award is particularly meaningful because it goes to companies that “bring AI to life and apply it to solve real problems.”

That certainly describes Evolv, which uses AI to fundamentally transform human security screening, which until Evolv, has had to rely on a nearly 100-year-old metal detection technology, purpose-built for finding metal as the name implies. And, as we all know, in today’s world, we carry metal every day – our smartphones. So, it’s about time we start differentiating between a metal that is a threat, and a metal that is not.  

Evolv’s use of AI enables our Evolv Express® touchless screening system to screen some 3,600 people per hour, about 10 times the rate of an outdated walk-through metal detector. It does so without requiring most people to slow down, stop, get frisked, or empty their pockets and bags. That’s a particularly important point during the pandemic; this touchless technology allows for social distancing and requires no contact with people or their belongings – attributes a recent Harris Poll found to be important in getting people back to schoolslive event venues, and workplaces

It’s fitting that our award fell under the “automatic target recognition” application category, one of the earliest applications of radar. As radar was upon its debut, I like to think Evolv’s use of AI for screening is a technological leap forward today. 

Screening technology takes a giant leap forward

A traditional metal detector transmits an electromagnetic field that triggers an alarm upon the detection of metal, so it either finds metal or it doesn’t. If it does, you know the drill – it’s off to the guard with the wand, perhaps a pat-down and emptying of your pockets and bags, and likely another pass through the metal detector, back and forth like a yo-yo. It’s a time-consuming and highly physical interaction and I posit; do you really want to find every bit of metal?

Evolv’s technology combines AI technology with sophisticated state-of-the-art sensors which together not only detect metal but can determine the type of metal and shape of the object. That’s important on a couple of fronts. 

By looking at the data from a wide range of firearms, consumer electronics, and other common metal objects, certain consistent patterns emerge in the metals used, their dimensions, etc.  By applying AI technology, these patterns of metal content and shape can help identify what the object is – a cell phone, a set of keys, or the like. By differentiating between benign objects and threats, there’s no need for people to empty their pockets or bags. 

Well-trained AI and state-of-the-art sensors 

A number of technologies come into play to deliver on that kind of accuracy. 

Our AI model has been trained on nearly 50,000 object scans, including multiple types of firearms along with everyday items that people carry in their pockets or bags. 

Equally crucial is our sensor technology. We use transmitters and receivers that operate in the ultra-low frequency radio wave spectrum. That spectrum is able to deliver the best characterization of properties, enabling us to detect those different types of metals. 

And using multiple other sensors to account for distinct environmental conditions, our software can self-calibrate in the measurement results, to maintain high levels of accuracy. 

Unsung hero: data cleaning and pre-processing

One other ingredient in our secret sauce, and a key to what makes the system effective in real-time, is data cleaning and pre-processing. I think of this technology like a goalie in soccer; they tend to get little fanfare or glory (although plenty of blame), but for a team to excel it needs a good goalie. The same goes for AI when it comes to data pre-processing. 

Pre-processing happens on-site as people are coming through the Evolv Express system. We take all the data that’s coming at us, then factor in any interference nearby along with a series of filters that help us isolate the signals we really care about – the objects people are carrying. By the time we hand off data on a given subject to our AI engine, the data is clean, focused, and crunched into a useable format. The end result is an AI that is robust, efficient, and simple, relatively speaking. Of course, operators don’t need to know anything about the technology itself. While Evolv Express may be full of sophisticated technology, it’s simple to use.  

Harnessing the power of AI 

Hopefully, this gives you some sense of the power that AI brings to everyday applications like screening – and how it’s a sea change from the traditional metal detector. While the technology behind Evolv Express was in development well before anyone ever heard of Covid-19, it’s clear it offers an effective solution to keeping people safe from weapons and intruders, and socially distanced and safe from health threats as they return to schools, ticketed venues, and workplaces. 

I’m gratified that the folks at Business Intelligence Group could see the value in Evolv Express and saw fit to recognize us with an Artificial Intelligence Excellence Award.

The Next Step in Democratizing Security

In view of today’s announcement, I wanted to provide a little more color about how this all relates to our mission and why this moment is so important to that mission. People who join Evolv, including me, come here because we want to make the world a safe place to live, work, learn, and play. We think of ourselves as the human security company because we want security to be less invasive, more human and effective. 

I believe this mission is now more urgent than ever because we’re the only company democratizing security in a way that will actually make a difference. That’s a bold statement, but we’re living in a time when bold action is required. Democratizing security is going to be a huge effort, and I believe we’re much more likely to pull it off as a public company.  Here’s why we’re so passionate about doing this right now, in this way.

The world is more dangerous than ever before. There were 661 mass shootings in the United States in 2020, a 40% annual increase in a year when most gathering spaces were restricted or shut down. New gun purchases were up 64% last year in the United States, a country that already had more guns than people. US CDC research says 40% of adults reported recent battles with mental health or substance abuse during 2020, with the prevalence of anxiety up 3X and depression up 4X year on year. Some of that anxiety may recede as we come to terms with the pandemic, but all those guns are still out there and the polarization and inequality that drive many acts of violence remain. In this chronically volatile environment, keeping weapons out of gathering spaces must be a top priority for every venue and facility.

Consumers demand touchless experiences everywhere. Even before the pandemic, seemingly every aspect of the consumer experience was going touchless: payments, tickets, retail, bathroom fixtures, doors, minivan hatches, you name it. Crowded security lines and hands-on bag checks were just a nuisance in the past, but now they are unthinkable. No one wants security guards touching their stuff or their person without good reason. The future of the security experience must be touchless and fast.

Analog security processes won’t cut it anymore. Traditional security products are too slow, costly, and error prone for today’s world. Even the most motivated well-trained guards can only do so much, especially when they are fighting a flood of nuisance alarms from outdated analog technology that can’t tell the difference between a gun and a phone. As I wrote last year, I believe that the future of security is fully digital.  This digital transformation will not only reduce costs, but also unlock innovations that transform the experience from a trial to be endured into a social gathering to be enjoyed.

Security screening isn’t just for airports and jails anymore. It comes as no surprise that very few of the 661 mass shootings in the U.S. last year happened at airports or jails, where security screening is mandatory. The shootings happened at all the other places where people gather: schools, industrial workplaces, offices, malls, places of worship, and stadiums. These facilities need the protection that security screening provides, but they’ll never deploy it at scale until it costs far less without the jailhouse or airport experience. That’s what we do, and we’re now ready to scale it up.

The barriers to democratizing security have fallen. Security screening operations based on our technology costs up to 70% less than traditional screening based on walk-through metal detectors, and we do it up to 10 times faster. And we offer our technology under a modern annual subscription pricing model that reduces up-front costs and gives customers access to future product enhancements. Our customers tell us that we find weapons their old systems would have missed, that their employees and visitors love the experience, and that the promised cost savings are real. In summary, it is now possible for most large facilities to keep dangerous weapons out while keeping visitors, students and employees happy.

The capital we raise through today’s transaction will help us build toward realizing our vision and accomplishing our mission. That means extending our product portfolio, ramping up our sales and marketing activities, and scaling up production of our current products. Being a public company provides access to capital for these activities both now and in the future.

The SPAC approach to becoming a public company has been fantastic because it not only accelerates the whole process of becoming a public company, but also allows us to work with the team at NewHold. Their deep networks, expertise, and experience will be very useful as we rapidly scale our disruptive businesses.

Digital Threshold News: Episode 6 – A Conversation on Innovation, Ideation and Data

Where is the pace of innovation, ideation and data heading? It’s a substantial question with multiple answers. Technology and those behind it are at their crux problem-solvers, and the world still has plenty of problems to solve.

In looking at technology’s future, Evolv started the year utilizing its next episode of Digital Threshold Live to talk about innovation, the art of the possible, tech trends that are emerging and what’s next.

Host Anil Chitkara, Evolv Technology Co-founder and Head of Corporate Development, invited Bilal Zuberi, Partner at Lux Capital and Evolv Advisor, to the show. Lux Capital focuses on “investing in people inventing the future.” Zuberi has a passion for startups that solve big, practical problems. His insight and experience brought lots of hot topics to the surface during the conversation. 

Zuberi’s Story

Zuberi is a Pakistani immigrant that came to the U.S. for school whose father joked he should learn to make toothpaste.

“My dad told me to learn how to make toothpaste, because it was expensive, but they don’t teach you that studying chemistry,” he said.

What he did learn would fuel his American dream story. After earning his Ph.D. from MIT, he went from academia to industry.

“I wanted to make an impact on a greater number of people,” Zuberi said.

And he has by investing in companies that bring a greater value to society through technology that helps all and pushes humans to the next frontier. 

The Source of Innovation Has Shifted

Zuberi also spoke about the major changes with innovation. The patent system began the invention economy, but innovation was top-down until the past few decades, starting with the military, then commercial, then the consumer. 

The consumer technology evolution turned this around, as risk capital became available on the basis of an idea. Zuberi cites the iPhone is a great example. The touchscreen was a consumer product before it moved to other applications. That paradigm shift sets up where the world is now on innovation.

Tech Trends and Themes

So, how does Zuberi make investment decisions? Many times, it’s a process that starts with one company and plots a path. 

“We invested in a company that made satellite antennas, and they told us about a company producing nanosatellites, and then that led to a company using machine learning and AI to process satellite imagery. Then it was a cloud company to hold the data,” he said.

The themes he’s currently most excited about are biocomputation and simulations. Simulations allow you to model the physics of the space then throw in many different variations of what could happen. This type of application is very conducive to security in venues.

“With scenario modeling to plan, then real-time responses improve, [it’s about] turning data into how to respond, not just what’s happening,” Zuberi explained. 

Simulation can lead to better decision-making and making people and places safer. While the technology used in such an application isn’t unique, as it could be replicated, the differentiator is the speed of innovation.

What Did CES Show the World about Innovation?

To cap the conversation, Zuberi and Chitkara spoke about this year’s virtual Consumer Electronics Show (CES). Trends that Zuberi picked up on relate to our current world.

“We’ve brought things outside of the home to the inside—education, healthcare, work, food, which leads to new problems and new technology,” he said. 

Business models for technology are also evolving. First, it was sell something, then sell something better in two years. Then it was sell the hardware and the software. Now, the hardware is free, but the subscription is the revenue generator.

Other key topics included automation and specificity – the idea of a solution that’s smarter and more targeted, not simply automated, trends in sanitization, the infrastructure our world will need to better accommodate innovative technology solutions, and more.

The service is what matters now, Zuberi believes. He also noted that there’s a quote of “software eating the world.” The answer? Data and simulation can fill it back up. The trick is to use the data deliver better solutions and experiences.

You can view the OnDemand version of the webcast by clicking on the video below.

To view our OnDemand version of Episode 6 or register for future episodes of Digital Threshold Live, click here.

Don’t have time to watch? Click here to listen to the podcast.

Data and Simulation Are Rebuilding the World

Bilal Zuberi, Partner at Lux Capital, tells Evolv Technology Co-Founder Anil Chitkara about some of his group’s latest investments and the trends he sees being relevant in the technology and automation spaces based on learnings from CES.

A Look Back at How We “Evolved” in 2020

While last year was filled with an abundance of sadness, uncertainty and civil unrest, it’s important not to overlook accomplishments and successes. As we put our 2021 plan into motion, I’d like to highlight the key awards, news coverage, launches, customer achievements and key lessons from 2020 that have set us up for an outstanding 2021. But first, I’d like to say how grateful we are for our customers and partners; you continue to put your trust and confidence in us to keep your visitors and employees safe.

January…Making Strategic Moves for the Year Ahead

At the beginning of 2020, Evolv made several strategic moves to scale operations and meet the unprecedented demand for free-flow weapons screening by raising 0 million in growth capital from former Florida Governor Jeb Bush and others, promoting Peter George to CEO and expanding our research, development and productization efforts led by Co-founder Mike Ellenbogen. 

Little did we know that those moves would help us keep our doors open through the pandemic and establish our market leadership among security screening companies worldwide, setting us up to assist venues and facilities to safely reopen throughout the year. As 2020 momentum was building, we were recognized as a great place to work, honored as one of Built in Boston’s prestigious Best Small Companies to Work for in 2020.

February…Working Towards our Mission of Making it Safer to Learn

One month into the year, we took huge strides in living our mission of making it safer to learn by partnering with two South Carolina school districts who installed Evolv’s AI-based, free-flow weapons-detection systems. Taking proactive measures to keep students safe was paramount for both school districts, given the increasing frequency of school shootings and related incidents. Dr. Mark Smith, Director of Student Services and Safety at Spartanburg 6, the first school in the nation to use Evolv’s AI-based free-flow weapons detection system stated, “We wanted to incorporate security technology not because we had any incidents, but because we wanted to ensure we never have one. I’d been researching security strategies and next generation technologies searching for a solution that delivered optimal security while providing a welcoming, non-prison-like environment for everyone on campus. I’d been coming up short until I discovered Evolv. They checked all the boxes.” As much as that statement meant to us, the most meaningful moment of the deployment was having a student walk over after the initial installation and say, “thank you, I finally feel safe.” That’s why we do what we do. It was Spartanburg’s ability to see beyond “the norm” that set all of this in motion and established a new baseline of security for schools across the nation.

March… Unprecedented Achievement for Evolv…and the Pandemic Took Hold

Just weeks after launching Evolv Express® in school districts, and as the pandemic sadly began to spread, we were honored for outstanding campus security services and products, by being recognized by Campus Security & Life Safety with a Platinum Perimeter Protection and a Gold Screening Equipment 2020 Secure Campus Award. One week later, as we settled into our “work from home” routines, we were awarded the world’s most revered innovation award, a Gold 2020 Edison Award in the Threat Defense and Security Category.  Winning an award of this caliber against elite competition worldwide was a true honor for everyone at Evolv.

April…Regrouping and Re-Engineering to Address the Pandemic Health Threat

In April, as all non-essential businesses shut down, or started to find a “work from home” rhythm, we saw a massive increase in factory worker hiring and an increase in uncertainty, civil unrest and the start of ongoing violence. We also saw a shift in security threats.  No longer were CSOs and COOs worrying solely about weapons as threats, now they had to worry about health threats as well.  Our executive team was refining our strategy, while engineering and product management started reshaping our roadmap. Security screening as we knew it was probably changing forever, and our solution was more important now than ever before.

While it would have been so easy to become stuck in what we coined, “the COVID fog”, our employees rallied together, hunkered down and worked even longer hours to serve our customer mission globally and sustain manufacturing.

First on the list for our updated product roadmap was to evaluate and build an add-on thermal imaging package to help venues and facilities spot individuals with elevated skin temperature who might be possible health threats. While our support team managed calls assisting venues with reallocating systems to different locations, our marketing team developed a customer spotlight program to drive awareness and business to customers online, and our Customer Success Team established a Best Practice program for customers, setting up customer meetings to field questions, help share trends and lessons learned across industries as everyone worked together to keep our various communities safe. And while the teams were hard at work, working remote and assisting customers meet the new security demands, we were honored by the Tech Tribune as a 2020 Best Tech Startup in Waltham

May…Time for Adaptive Recovery

Throughout the uncertainty of the pandemic, we continued to be surprised and honored, and in May we earned a spot on Inc. Magazine’s 2020 Best Workplaces List, where they recognize successful businesses that value company culture, offer standout worker benefits and prioritize employee well-being. This award helped shine a light on why we all love working for Evolv…it’s a family and we all are driving towards the mission of keeping people safe. Our customer partnerships are an extension of that family, and we knew we had to do everything possible to help venues and facilities adapt and recover. We were lucky enough to be able to call on one of our Advisors, Juliette Kayyem, to host an hour-long webinar discussing the adaptive recovery process for schools, workplaces and ticketed venues.  She was able to offer hundreds of venues and facilities strategic guidance into how to adapt and recover during this unprecedented time.

June…Reopening America with Touchless Security Screening

Since the launch of Evolv Express, interest in the free-flow, respectful, fast screening had been strong.  What we hadn’t focused on until the pandemic was its “touchless” capability. Because Express offers free-flow screening, and drastically reduces the need for secondary screening, we realized that Express was the only screening solution out there that enables social-distancing at entrances while still screening people as they walked in the door.  And, in June, we were grateful to help reopen some North American sites with touchless security screening starting at Six Flags locations nationwide, Set Jet and several others.  Together we were reimagining security in the recreation space.

What once was a “nice-to-have”, was now an imperative. People refuse to be touched. People cannot and will not stand in lines. And, Express was and is the one solution that enables safe screening at a distance. It was an ‘Aha!’ moment for all of us…

July…Taking the Temperature on Thermal Imaging as Touchless Screening Demand Surges

As customers such as Georgia Aquarium, Six Flags Theme Parks and others reopened throughout the summer with Express systems in place, we saw a demand surge for touchless security screening. We also were hearing of many other new security tactics and operations solutions enabling touchless guest experiences that were being adopted by our customers. We called upon Anthony Rivera from Georgia Aquarium and Todd Fasulo of Wynn Resorts, to host the webinar “It’s Time to go Touchless”. Their years of experience in both security and hospitality left us with a number of important takeaways, including: 1) Adopt a culture of relentless innovation; all things can be improved upon; 2) Think “five-star experience” as you approach every step of your guest, visitor or employee journey; and 3) Engage your full leadership team, ensuring public safety AND public health are organization-wide strategic imperatives.

In keeping with the notion of “going touchless”, Evolv was thrilledto launch our thermal imaging package for Express. Venues and facilities could now screen for both weapons and elevated skin temperature in an integrated,touchless fashion ensuring safe screeningfor all involved.

August…A Global Partnership is Announced and Cultural Institutions Begin to Reopen

In August, we announced a global partnership with STANLEY Security, the world’s second-largest electronic security company. As a result, organizations receive unparalleled expertise and the full spectrum of value-added services from the two combined companies. Shortly after our partnership was announced, we were honored by Campus Safety Magazine with the Campus Safety Best Electronic Systems Technologies (BEST) award for the “Inspection & Detection Equipment” category. As CEO Peter George stated, “As classrooms begin to reopen, public officials, administrators and security professionals alike share a commitment to do so safely. Keeping people safe is Evolv’s core mission and we’re honored to be recognized by Campus Safety magazine’s 2020 BEST awards for the tremendous value Evolv Express brings to campuses nationwide.”

Just as schools were beginning to reopen and find a “new normal”, so too were museums and cultural institutions, such as those in New York City. Our customer success team spent the month working with customers like The Metropolitan Museum of Art, the American Museum of Natural History and several others to ensure a smooth and safe reopening.

September…A Golden Ticket to Safety and the Rise of the Digital Threshold

In September our teams were now in full swing working with customers nationwide as they slowly and carefully reopened, several of which were proudly showcasing new attractions, exhibits and entrances. One such customer was Hersheypark, who used the shutdown time to finish rebuilding a brand new entrance for a better customer experience including the incorporation of touchless screening to eliminate the need for person-by-person manual bag checks. With metal detectors, it typically took the park four to five seconds per person for screening, regularly followed by hand searching of bags or other personal items, so not only was this a welcomed change by park guests, but the park’s security professionals emphasized how easy it was to learn and use the system while optimizing their staff resources.

As mentioned earlier, Six Flags also updated their entrances, in fact, they won an Amusement Today Golden Ticket Innovation of the Year Award for their entrance improvements which included incorporating Evolv Express for park guest screening.

By mid-September, we had spent months talking to customers, analyzing market trends and watching nationwide violence and civil unrest hit new highs. We used that newly found knowledge coupled with expertise in both the physical and digital security spaces to build a new vision, one where the physical and digital security realms merge, and our CEO published “The Rise of the Digital Threshold” piece illustrating our thoughts on security of the future.

Tied to that new vision, we launched a webcast series called Digital Threshold Live where Co-founder Anil Chitkara talks with security, operations and guest experience professionals about emerging trends, lessons learned and so much more.

October…The Current Threat Environment and Reopening Safely

Kicking off the month of October, we held our first episode of Digital Threshold Live. In the first episode, Anil talked about safely reopening New York’s premiere arts venues with Keith Prewitt, Chief Security Officer for the Metropolitan Museum of Art, Lisa Schroeder, Director of Finance, Performance and Campus Operations for the Lincoln Center for the Performing Arts, and Thomas Slade, Senior Security Director for the American Museum of Natural History.  

Our second episode was held three weeks later where Anil sat one-on-one with Managing Director of Corporate Safety and Security for Hershey Entertainment and Resorts, Jason White, to discusstrust and confidence being the foundation of delivering an exceptional visitor experience. In each of these episodes, Anil and the guest speakers covered a variety of topics related to public safety, public health, the customer journey and the path back to normal.

Mid-way through the month, we proudly sponsored Counter Terror Business’ CTB365 event where our European Sales Director, Nathan Bailey, gave a virtual keynote presentation around “the current threat environment and the need for layered security strategy”, and then Co-founder Anil Chitkara joined esteemed security professionals and advocates in the finalPanel Discussion & Round-upfeaturing: Philip Ingram, Figen Murray, Rick Mounfield, Paul Jeffrey, Gary Simpson and Nick Aldworth.

While a majority of outdoor ticketed venues were finding ways to reopen throughout the summer and fall, many of our beloved performing arts venues, stadiums and indoor arenas were unfortunately dealing with a different situation. Many sports venues allowed the games to take place, but they were without fans and most of their employees, such as Manchester Arena. For some performing arts venues, opening up was highly dependent on location. For instance,Omaha Performing Arts Venuewas able to reopen in October after installing Evolv Express as their new security scanners to eliminate close contact between employees and attendees and changing to cashless transactions.

Others, such as Lincoln Center for the Performing Arts, created an online community for arts lovers to enjoy music and live performances virtually in what they call “Lincoln Center at Home”. Others took innovation and “thinking outside the box” to a new level. Dr. Phillips Center decided if people can’t be inside to see the performances, they’d bring the performances outside to the people. And, in October they announced their new series “Frontyard Festival”, an all-new outdoor, six-month long festival for downtown Orlando that started in December. Front Yard Festival features live entertainment in a safe, socially-distanced environment, using Evolv Express as part of their security operation.

November…Time for Research

While we are in constant communication with venues and facilities throughout the world who provide a wealth of anecdotal information, we were thirsty for formal data.  To help venues and facilities with their planning assumptions for 2021, we decided it was time for market research. With Harris Insights we embarked on a survey. This Harris Poll was conducted online with more than 1,500 American adults who have a personal stake in the security screening experience: consumers who attended ticketed events in 2019 (n=506), parents of school-aged children (n=712), and workers at large factories, warehouses and distribution centers (n=504). Anil and Erica Parker, managing director at The Harris Poll, reviewed these research results and discussed the implications for workplaces, schools, ticketed venues and other facilities in mid-November in Episode 3 of Evolv’s Digital Threshold Live webcast series.

December…Putting a Bow on 2020

In the beginning of the month, Mahesh Saptharishi, CTO at Motorola Solutions, joined Anil in Episode 4 of Digital Threshold Live: “Why Technology Convergence in the Digital Threshold Matters” to talk about the technological possibilities at the intersection of sensors and AI, exploring the business drivers, the technology and ultimately the effect on humans. He told us that “Machine learning are the core algorithmic capabilities that power AI,” and with regards to physical security, “when cameras, or when systems, see things, detect objects or respond to what the objects are doing in the scene, that is artificial intelligence, but that ability to detect and the ability for that system to adapt to the environment is powered by machine learning algorithms.”

In December we received three honors. Frost & Sullivan recognized Evolv with the2020 North American Technology Innovation Leadership Awardfor Evolv Express™ publishing a full industry report. BostInno named us one of Boston’s hottest startups with anInno on Fire 2020 Blazer Award; and we were awarded a2020 Platinum ‘ASTORS’ Homeland Security Awardfrom American Security Today.

To tie a bow around what we learned from 2020 and put it to work in 2021, Anil welcomed Courtney Adante, President and Security Risk Advisor, and Jonathan Wackrow, Managing Director and Global Head of Security from Teneo, a global CEO consulting and advisory firm to join him for Digital Threshold LiveEpisode 5 – Resilience Is A Competitive Necessity: Learnings From 2020 And Considerations For 2021. Resilience is central, it’s an organization’s ability to respond, recover and rebound, and the challenges of 2020 have made it abundantly clear that resilience planning is critical.

Looking Ahead to 2021

Throughout the year, several themes emerged among our customers and their industries: 1) touchless solutions are the key to building confidence and customer reengagement; 2) sharing lessons learned across institutions and venues within one’s industry is a true treasure; 3) a layered security strategy is the only way to adapt and recover from any tragic event; and 4) the security landscape and the CSO’s role has changed forever.

As we move into the second week of 2021, I hope you and your organization are able to use what we’ve learned to build a more robust security infrastructure and customer experience for 2021.  We look forward to our continued partnerships and for those who haven’t yet reached out to have a conversation, I’m only an email or phone call away. And, don’t forget to check back periodically for the latest Digital Threshold Live event.

Cheers, here’s to a successful and safe 2021, and thank you for entrusting us with your safety.